Analytics
Website analytics made smarter and friendlier.
Quest Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Quest Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
GOALS
Track sales and conversions. Measure your site engagement goals against threshhold levels that you define.
MOBILE TRACKING
Track web-enabled phones, mobile websites and mobile apps.
DATA EXPORT API
Integrate business information and develop applications that access Quest analytics data.
ADVANCED ANALYSIS TOOLS
Perform advanced data analysis with pivot tables, filtering and multiple dimensions. Discover new trends and insights with motion chart visualizations.
ANALYTICAL INTELLIGENCE
Quest Analytics monitors your reports and automatically alerts you of significant changes in data patterns.
ADVANCED SEGMENTATION
Isolate and analyze subsets of your traffic with a fast interactive segment builder.
FLEXIBLE CUSTOMIZATION
Get the data you need, organized in the way you want to see it with custom reports, custom variables, and a flexible tracking API.
ECOMMERCE TRACKING
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
Enterprise-class features delivered on Quest’s world-class platform.
“Enterprise-class” shouldn’t mean “experts only.” Quest analytics has made it easy for non-specialists and specialists alike, across your organization, to practice performance focused marketing.
Advertising ROI
Goals
Track sales and conversions. Measure your site engagement goals against: threshhold levels that you define.
Integrated with AdWords and AdSense
Optimize your AdWords performance with post-click data on your keywords, search queries, match type and more. AdSense reports show publishers which site content generates the most revenue.
Complete campaign tracking capabilities
Track email campaigns, banner ads, offline ads and more.
Ecommerce reporting
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your best revenue sources.
Cross Channel and Multimedia Tracking
Mobile Tracking
Track mobile websites, mobile apps and web-enabled mobile devices, including both high end and non-javascript enabled phones.
Internal Site Search
Understand visitor intent, find out what your customers are really looking for and speed up time to conversion.
Flash, video and social network application tracking
Track usage of your Ajax, Flash, social networking and Web 2.0 applications.
Customized Reporting
Advanced Segmentation
Isolate and analyze subsets of your traffic. Select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions” or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.
Custom Reports
Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.
Dashboards
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
API and developer platform
Export data, create integrations, and develop client applications with the Quest AnalyticsData Export API. Customize Quest analytics tracking with the Quest Analytics Tracking API.
Advanced Analysis Tools
Perform advanced data analysis with pivot tables, multiple dimensions and filtering features. Fast-on-the-fly tools let you dig deeper and manipulate data right in the report tables.
Analytics Intelligence
Quest Analytics monitors your reports and automatically alerts you of significant changes in data patterns. You can also set up custom alerts to notify you when specific thresholds are reached.
Custom Variables
Custom variables allow you to define multiple, and even simultaneous, tracking segments based on hits, session or visit level data. Custom variables provide you the power and flexibility to customize Quest Analytics and collect the unique site data most important to your business.
Data Export
Export your data with the Quest Analytics Data Export API or email and export your data directly from the Quest Analytics interface into Excel, CSV, PDF and tab delimited files.
Sharing and Communicating
Email reports
Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.
Sophisticated administrator and user controls
Control how sensitive data is shared and which reports are available to users on your account.
Visualizing Data
Motion Charts
Motion Charts add sophisticated multi-dimensional analysis to most Quest Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports.
Geo Targeting
Identify your most lucrative geographic markets.
Funnels
Visualize your conversion funnel. Fix leaks by seeing which pages result in lost opportunities and where your would-be customers go.
Spark lines
Thumbnail size graphics save you clicks and summarize the data in your report.
Score cards
See summary metrics in the context of historical or site average data.
Quest Integration and Reliability
1st party cookie
Quest Analytics has always exclusively used 1st party cookies to ensure reliable tracking and protect visitor privacy.
Quest data center and collection methodology
Quest Analytics runs on the same globally renowned infrastructure that powers Quest, maximizing data integrity and privacy.
